We ❤️Design Sprints

Reduce Risk & Save Time
On New Initiatives

by rapidly testing the viability of new ideas

May 14, 2019

Our process

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In a nutshell

A sprint is a 1 to 5 day process that accelerates research and innovation around new initiatives. It borrows best practices from design thinking, business strategy, product management and behavioural science*.

*You can learn more about Design Sprints at Google Venture's sprint website.

Use Cases

We've done sprint training and used our sprint services to test new ideas in the following scenarios:

  • Designing the experience around a product
  • planning and strategy for a website
  • Designing a church community management platform
  • Prototyping APPs for the Music Industry TO help artists better commercialize their offerings
  • Defining the Vision and Values for brands

The Components

The sprint components are our building blocks of innovation. Because we don't know everything, our trusted sprint-based process helps us learn quickly.

Research & Understand

Rapid research to gain a good understanding of the challenge, followed by clearly framing the problem.

Explore and generate Ideas

Exploration of solutions, even solutions from parallel industries. Combining the best ideas into the most practical implementation that addresses the challenge.

DeCIDE & Select

Selection of solution. Using a structured decision making approach, the solutions and ideas generated from the green phase are reviewed. A solution is selected to further develop into a prototype.


Creation of a proof of concept. Make it as believable and interactive as possible.

Test & Validate

Test the prototype. Present the proof of concept to real users from the target audience and use their reactions to validate or invalidate assumptions about the solution, while gauging the viability of the idea.

About Incrementic

Our Story

“70% of our projects fail... that’s the nature of the beast”.
This is what a Jamaican product developer told me last year.

My name is David Bain and I have a tendency to filter things through a “how-can-we-make-this-better” lens. Add to that the fact that I enjoy teaching and you probably have some idea of what’s coming next.

In recent years I’ve wondered how to bring all my strengths to the table, especially to benefit new business endeavours. Said another way, “how do you turn incurable curiosity and the love of teaching into a system that reduces risk?”
It took a few missteps, conversations and experiments but 2018 has convinced me that I’m on to something. A better way to determine viability of your next projects. The business name is Incrementic and we “Reduce risk and save time by rapidly testing the viability of new opportunities”

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What is The Design Sprint?

The Design Sprint is a process that helps teams rapidly test the viability of new projects or products.